Mike is available for hire
Hire MikeMike Mack
Verified Expert in Product Management
Product Manager
Location
Seattle, WA, United States
Toptal Member Since
January 21, 2021
Mike excels in leading large-scale, high-impact product initiatives and business operations for both emerging and mature businesses. Mike's focus is helping clients develop better strategy and adopt more effective processes that lead to sustainable success. He led Amazon's global free shipping program resulting in a ~$75 million annualized profitability improvement. Mike's approach is adapting Amazon best practices to help clients achieve their desired outcomes.
Project Highlights
Amazon One
Led product and business development for Amazon One, a first-of-its-kind product that enables customers to identify and pay with their palms at brick-and-mortar retail locations.
Expertise
Work Experience
Co-founder | Chief Product Officer
2021 - PRESENT
Unifai
- Founded Unifai in 2021 to bring technology to the space of leadership development.
- Defined and launched early-stage products to test the market and find product market fit. End-to-end PM job - customer persona development, JTBD, detailed requirements definition, leading design + dev during the build process, launch execution.
- Recruited and hired a world-class team of designers, engineers, and research talent.
Principal Product Manager
2016 - 2020
Amazon.com
- Defined customer and retail-partner feature set/UI and influenced hardware design for Amazon One - a "first-of-its kind" identity and payments product for a brick-and-mortar retail launched in September 2020.
- Drove monetization and GTM strategy for Amazon One. Led business development activities (partner segmentation, engagement strategy, value pitch creation) with C-level executives, ultimately securing launch partnerships for Amazon One business.
- Managed the launch of the Prime rewards program at Whole Foods Market (May 2018). Owned product definition and launch of digital experiences (website and mobile app).
- Built a product roadmap for Prime at Whole Foods Market program, prioritizing program and feature enhancements that attract new Prime members and engage existing customers.
- Led product and marketing for the cloud storage subscription business Amazon Drive.
- Improved economics of cloud storage business by deprecating unprofitable Unlimited Storage subscription in favor of new storage plans; defined requirements (PR, customer communications, CX, and pricing) for June 2017 launch.
- Relaunched Amazon Drive web and mobile apps, improving navigation, layout, and organizational features.
- Drove 2018 strategic planning for all three business in Cloud Drive (Prime Photos, Amazon Drive, Amazon Prints).
Product Manager
2016 - 2016
Starbucks
- Drove category management for the Starbucks Tea business, including product portfolio management and new product introduction.
- Developed a category growth strategy using market test results and customer insights, leading to the launch of a new Tea beverage (March 2017).
- Built category forecasting and performance reporting; leveraged various data sources to identify trends and opportunities; enacted marketing and operational initiatives that drove business results.
Senior Product Manager
2013 - 2016
Amazon.com
- Led Amazon Prime membership benefits product team. Crafted strategic vision to extend Prime membership benefits to Amazon subsidiaries and third-parties by identifying mutually beneficial opportunities for Prime and partner businesses.
- Drove strategy and customer experience definition for Prime benefit launches including: Audible Channels, Twitch Prime, and Prime Reading.
- Launched promotional offers with Audible and The Washington Post that drove incremental members for the partner businesses, while increasing the value of the Prime membership.
- Led Amazon's global free shipping program. Executed project to increase free shipping minimum order thresholds globally, resulting in a ~$75 million annualized profitability improvement.
- Implemented shipping price changes, resulting in ~ $15 million annualized profitability increase. Completed competitive benchmarking to develop price change recommendation and instituted decision-making framework for future price changes.
Senior Financial Analyst
2008 - 2011
SAP Ariba
- Owned forecasting and analysis for Ariba's Global Services organization; coordinated planning efforts between operations and corporate finance; forecasted expenses and revenues with 2% accuracy.
- Designed and implemented an operational planning model for a growth area of the business that reduced costs by 10% and allowed for more accurate staffing of customer projects.
- Performed ad hoc analyses to support management decision-making and developed reports that tracked the effectiveness and productivity of operational teams.
Consulting Analyst
2007 - 2008
Accenture
- Conducted requirements-gathering sessions with clients to evaluate current business processes and recommended areas for improvement.
- Liaised between business teams and technical experts to ensure that clients' requirements were met in the design of the client's ERP system.
- Provided project management support to keep engagement delivery on time and within scope.
Project History
Amazon One
http://one.amazon.com/Led product and business development for Amazon One, a first-of-its-kind product that enables customers to identify and pay with their palms at brick-and-mortar retail locations.
I was one of the founding members of the product team for Amazon One. I developed a business case for how to monetize the technology, defined product feature set/UI, influenced hardware design, and set strategy for business development with retail partners. Presented and got buy-in on product launch plan from Jeff Bezos and other Amazon senior executives. Product launched in September 2020.
Education
2011 - 2013
Master of Business Administration Degree (MBA) in Strategy and Marketing
Vanderbilt University - Owen Graduate School of Management - Nashville, Tennessee, USA
2004 - 2007
Bachelor's Degree in Math, Statistics, Information Science
Pennsylvania State University - University Park, Pennsylvania, USA
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring